Thursday, May 29, 2008

More from Sit Down and Shut Up Ford

The Ford dealer in Mojave, CA, has issued a non-apologetic apology for their "sit down and shut up" ad I mentioned earlier. It's on their front page, and I'll copy it here for you.

This statement is provided in response to reaction prompted by a radio commercial that Kieffe & Sons Ford recently ran referring to issues of God in our schools and on our money.

For 15 years, Kieffe and Sons Ford has run ad campaigns that focus on current events. We have chosen to do this rather than presenting typical car sales ads. We do this through an agency that develops the material and sends us a package of commercials to review. From this, we select commercials that we distribute to area radio stations. Frequently we emphasize humor and patriotic themes, as we are located adjacent to two military bases. Public response over these 15 years has been hugely positive, often eliciting calls and visits from appreciative individuals. Regrettably, the commercial that has prompted the current objection to religious sentiment ("Under God", "In We Trust") was not closely reviewed by our dealership before it went live. The commercial has been replaced. We apologize to all who were offended. It is Kieffe and Sons' intention to support America and the freedoms that make this country great."

Rick Kieffe, President "

Note this bit: "Regrettably, the commercial that has prompted the current objection to religious sentiment ("Under God", "In We Trust")..."

No, it's not "Under God" or "In We Trust" that raised the ruckus, it was "sit down and shut up." That was the cherry of irony, sitting on the whipped cream of smug superiority that topped of that tasty, tasty slice of bigot pie.

If you read this, you will see that they're not actually apologizing for anything they did, they're sorry anyone else was offended, those thin-skinned whiny cry-babies.

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